Rory Ramsden – Luxury French Property Finder & Buyer's Agent in south west France
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Anson: Bordeaux négociant system in flux

Many Bordeaux wine distributors are looking for financial support for their brand. It gives them an opportunity to expand and distribute while maintaining the quality of their product. Wine distributors are being purchased by various investors, and hoping for those outside the usual négociant lot. Larger brands are finding success under this system while others are finding financial issues difficult to solve in the current market. It is difficult to look into the future of the wine market, but some are finding it quite bleak.

Key Takeaways:

  • -This is not a small négociant – Bordeaux Tradition makes 60% of its turnover from grand crus, buys over 20,000 cases of en primeur each year, selling 70% of it overseas with a turnover of €12 million
  • -Bernard confirmed he’d been looking for a new investor in the business for the past two years, and described himself as, ‘delighted… I feel I’ve made it to the Premier League’, while the official ann
  • -wo years later in 2014 Borie Manoux, a top-ten Bordeaux merchant headed up by Philippe Casteja, bought fellow négociant Mahler Besse (founded in 1892), a second purchase for them after buying Grands

“Bordeaux Tradition, founded over 30 years ago by Ivan Cruse and today run by Frédéric Bernard, has just taken on a 50% investment from a Swiss-French company Adamian specialising in the distribution of copper, lead and zinc across more than 30 countries.”

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About the Author Rory

Rory Ramsden is a French property finder and buyer's agent working for high net worth private clients wishing to buy a chateau, manor or vineyard in the south west of France. He has lived in France for 8 years after spending time travelling the world on business.

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