5 Fundamental Points of Confusion When Moving Your Business Online

Do You Ever Feel Like Throwing In The Towel?

You know those moments when everything seems to be conspiring against you... When something drops out of a clear blue sky.


All your hard work is for nought.
You feel like throwing in the towel

But you don’t.

Because you know it’s not an option for you.
You’ve never quit on anything in your whole life.

When you set out to move your business online, you realise that it is not going to be all smooth sailing. That there will be bumps in the road. That anything worth having is worth fighting for.

I have had those moments… scary moments.
When the world came crashing down around my ears.

Back in 2012, the Council of World Sailing voted to oust windsurfing from the Olympic Games. I was shocked. Angry. Frustrated that people who supported us, now didn’t.

Turning this decision round was going to be tough.

The stakes were high. This historical decision would change the world as we knew it.

They say “when the going gets tough, the tough get going”. So we did. We threw everything into our campaign.

No holds barred.
This was do or die.

5 months later the decision was reversed.
A unique moment in the world of Olympic sailing.

You have had those moments too.

It may have been not landing a deal you were depending on.
It may have been missing a flight to a vital meeting.
It may have been just overwhelm.

But you soldiered on.

Moving your business online can be frustrating. Progress can be slow. There's a lot to learn. None of it is simple.

You will certainly have your moments when you're...

  • Confused about what your peeps need to believe to make a buying decision.
  • Confused about why your offer is not working as well as you'd anticipated.
  • Confused about why you're getting plenty of engagement on your organic posts but no sales.
  • Confused about how to integrate paid and organic traffic to grow your organic social media audience.
  • Confused about why your sales calls always seemed to end with "I need to talk to my partner".

Business is challenging so take a step back. Breathe. Centre.

The answer is within us all.
If we only take the time to seek it out.

Instead, we look for another bright shiny object to solve our problem. A piece of software. Something that will automate a process and give us more ‘time’.

When really 80% of a successful business depends on what’s between your ears and how you use it. It depends on your mindset. It depends on the way you approach a challenge and the story you tell yourself about it.

So when you’re having a week full of Mondays
Take time to step back. Breath. Centre.
Then focus on the process.

If you think the world is against you, it will be.
Your reticular activating system will see to that.

In the meantime, if you're looking for answers to one or more of those 5 points of confusion...

You may wish to consider the 180 Day Digital Business Starter Workshop.

It's an intensive one on one coaching programme designed for expert service providers wanting to build their own business online on solid foundations and take their income to  €10+/month and beyond ASAP – simply by writing great stories that attract, engage, motivate and inspire people to enrol in their high-ticket offers.

This is a group programme so you will be working directly with me and gain insights on the regular bi-weekly 60 minute Zoom calls from the other people going through the process.

You get bi-weekly group calls with me, detailed assignments and guidelines for everything, unlimited private access over Messenger in between calls, access to a private Facebook group to network and lifetime access to all updates that I make to the program content and teaching, plus free Q & A calls for alumni of the program, too!

The people who get the best results have a lot of experience serving clients in their area of expertise and already have a pretty clear idea of what problem they solve and who for.

One thing though...

You must love writing and sharing your thoughts about the topics you’re an expert in with a strong preference for the written word over video.

This offer is a mid four figure number to start with.

If interested, click the button below and check out my invitation to you...


I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.

Paal Christian Buntz - The Wildman Programme

As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.

Jan Pochop - Founder/CEO, Pochop Presentations

Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!

Chengi Tobun - Black Swan Management Group

Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.

Myrna E Arroyo

I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.

Valeria Rosignoli - VR Coaching

What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.

Daniela Bomatter

Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.

My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!

Lana Maher

Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.

Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.

Alan Bowman

Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.

Hannes Kuehn

I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.

Aman Berry

Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.

Amber Briggs


You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.

About Rory

Rory Ramsden is a retiree living in south west France. A lifelong entrepreneur and traveller, he loves to cook and challenge his boundaries by helping others grow their businesses online.

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