Because you’re here it means you realise that opportunity is waiting for you on the exit ramp from your comfort zone and that you know you will find what you seek on a road less travelled.

That road may be more challenging but that means you will have less competition.

Choosing the life of an entrepreneur at any age, means saying YES to the most intense ride at the amusement park.
Lots of challenging times and not a few wrong turns.
Lots of long days and longer weekends.
Lots of twists and turns. 

Yet the intense feeling of achievement and feeling of bliss when it works out are worth it.
The keys to success lie in having the right mindset combined with a powerful strategy.

This gives you structure.

Then it’s all down to implementing systems within systems within systems.

The results will then start to flow. 

You then move out of hustle mode and attract warm leads who are ready, willing and able to do business with you.  

When you’re in hustle mode, you are thinking short term.
When you are executing on a proven strategy you are thinking longer term based on predictable results.
In hustle mode, your client is your boss.

You have a J.O.B.

In strategic mode, you set boundaries and choose your clients.
Not everyone who applies gets accepted.

How you move from one state to the other is where I come in.


Working with a mentor who holds you to account and pushes you to do your best work is the fastest most effective way to reach your goals.

I worked in Olympic sailing for 20 years managing events. Every athlete at every major championship had a team in support. A technical coach, physio, someone to help them get and then stay in the zone and a dietician too.

Taking a leaf out of their book would be a smart thing to do.

Competitors came from all over the world to race.

That means they had friends, family, sponsors and their national sporting federations at home all eager for news.

So I created a mobile-friendly online platform to provide all they needed including video, LIVE race results, a twitter-like feed of news where they could chat with their friends and ask questions.


97,654 unique visitors came to the site in 5 days.

I was blown away.

I took a deep dive into online marketing.

It took me time to understand how the most effective systems work.

In the end, the best ones were pretty close to the one I used to attract all those visitors.

As always, the devil is in the detail.


For the last three years, I have been mentoring and coaching experts, authors and coaches. Helping them get their businesses online. Helping them automate simple tasks so they can spend more time on what they love to do.

And helping them tell powerful stories that attract, engage, motivate and inspire their leads to become clients.

My first biz went pan European when I was 28. Back in the analogue days when an electric typewriter was pretty rad and you advertised in the print media and didn’t have a clue what was working and what wasn’t.

You just paid your money and hoped for the best. The only really reliable metric was your bank balance… Still is. The web is just a delivery mechanism that you can afford. 

Every dollar I made I invested back into my business. I was serious about growing it

Mentoring others is very rewarding. Giving back. Transforming people's lives. Very rewarding.

It's an opportunity to make a difference... Long term.

But the reason that platform received 97,654 unique visitors in just 5 days  was because it delivered exactly what a hungry audience wanted, when they wanted it and how they wanted it.

It told a story. And within that one big story, many smaller narratives...

We will apply the same strategy in your business...


Money is just fuel for your engine. 

Your business is to transform the lives of your clients.
Doing this every time, brings new clients.

By referral

Most entrepreneurs focus on attracting new clients.

Optimising their systems for doing so over and over again.
When, in reality, if they focused on making sure their clients got the results they so want, these clients would sing their praises and give testimonials without being asked.

You’d win more new business in the process.

Entrepreneurs tend to get transfixed on digital systems and metrics.

They forget that there are real people out there who deserve to be treated with respect.

Human to human focused strategies take into account the time it takes for us to make decisions. 

Realise this and design compassionate systems accordingly.
People love to buy but they hate to be sold too.

The old way of sales & marketing is broken.
Those who have not evolved are struggling.

The work I do with experts, authors and coaches is special because I bring a strategic vision and order to their lives.

They have the passion and the expertise to serve their ideal clients. They just need help systemising their business to allow them to focus on what they do best.

We work together to achieve that so they can breathe more and enjoy what they’ve created.

So they make a lot more money because money is freedom and that’s really what you want to be able to achieve your big vision.

I’m excited to help you do this.

I’m in your corner.


You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.


Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.

Hannes Kuehn

I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.

Aman Berry

Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.

My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!

Lana Maher

I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.

Paal Christian Buntz - The Wildman Programme

What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.

Daniela Bomatter

I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.

Valeria Rosignoli - VR Coaching

Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.

Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.

Alan Bowman

Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.

Myrna E Arroyo

Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.

Amber Briggs

Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!

Chengi Tobun - Black Swan Management Group

As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.

Jan Pochop - Founder/CEO, Pochop Presentations