6 Steps To Telling a Powerful Brand Story
A brand story is your company’s backstory and explains your big WHY. The reason you started on the quest you did and what drives you to do better everyday.
Crafting a compelling brand story will help your ideal client identify with you and feel aligned with your beliefs and values. It is the mirror to your hero's story. Together, they show you! care. Make you memorable. And ultimately, build the connection needed to start a conversation.
Here’s why your marketing isn’t working…
Do you have a website?
If so you probably spent a ton on time designing and building it.
Then you launched it.
And nothing happened.
No visitors to speak of
No flood of new clients either.
The fact is, Google and Facebook don't exist to send people to your site for FREE.
You have to pay to attract new visitors.
Either in time (content marketing) or money (paid ads).
Finding Your SuperPower using the 9 Step Unique Unfair Advantage Process
Companies have one. Products do too. It’s baked into their DNA so not necessarily visible to anyone else. Google has its algorithm. You can’t see it but it is certainly the force field that has kept them protected from their competition.
It’s the super power behind their successIt’s their unique unfair advantage