How To Create Content That Converts

 Creating content that converts rather than just getting great engagement is simple when you know how. It's not what you say but how you say it.

Folks may follow/engage/like/share your content but don't ultimately buy from you...

I always read lots of elaborate explanations like...

"The vibration of the message is never as powerful as the vibration of the messenger."
"You're not projecting enough authority!"
"You're giving too much away!"
"It's your energy!

Yeah, Yeah...

They're all designed to make you feel bad about yourself.
To make you feel that there's something wrong with you.

The truth is a lot simpler.A lot easier to understand.

It is simply that...


That's to say that your audience loves what you post but without going on a mission to find out more about what you actually do and how you do it, will never know that you are an expert service provider ( for instance ).

And who has time to do that?

Your potential clients are just scrolling down their timeline.
Idly looking for something that catches their eye.

Et Voila...

Your post rolls into view.

They click.
They read.

They love what you say.

But they are none the wiser about what you do.
You haven't actually told them so can they be expected to know.

Part of serving folks to the best of your ability is to ensure that you put your offer in front of them at least once a week.

In the meantime, you need to talk about the problems they are encountering.

These show up almost every day in different ways.
And there is one underlying reason for that which you can fix.

They probably don't even realise what that reason is.

In this case, they write great posts but don't get enough clients because they never talk about what they do in detail.

So they resort to 'shotgun posts' like...

"I have this great proven thingy that gets this uber amazing result. Who wants it?"

Next thing you know, you have spent a whole day PM-ing people trying to build rapport and getting them to book an exploratory call.

Some do.
Most don't.

Then you get frustrated cos those calls come to nothing... just the usual excuses.


"I have to talk to my partner before making a decision on a sum like this".

Sounds reasonable...
But it's just a polite way of saying NO.


Because they STILL don't really have a clue about what you do, why it works so well or how quickly they can expect results.

They're confused.

And a confused mind never buys.

There's a simple fix and it goes like this...

  • Pick an instance of the problem they are experiencing.
  • Explain why it keeps happening.
  • Tell them how to fix it.
  • Explain how you can help them.
  • Make a really specific call to action.

5 steps to making your engaging posts actually attract 1 to 2 pre sold customers every single week.

It just so happens it's exactly what my messaging strategy is based on so I know it works.

The thing is to do this effectively you have to have positioned yourself in your market successfully, have a really good understanding of who your ideal customer is, have an offer that folks would be mad to decline, know how to write awesome posts that not only illustrate the problem your audience is encountering but also shows them what to do to fix it and finally have a drop dead simple social media outreach strategy.

Roll all that up in a bundle and you are looking at my Digital Business Strategy Workshop which you can whistle through in 60 days if you have the $7.5K you need to get started.

The thing is this is not for everybody as you would expect.

  1. You have to have a high ticket offer...
    Meaning a 121 or group coaching programme that you are currently selling for more than 3k for 60 days and you have had to have sold this programme a few times already...
  2. But are fed up with all the unproductive time you are spending on pain driven exploratory calls that are taking too many hours out of your day and realise that there must be a better way of converting all that love you are getting on social media into real paying clients every week...
  3. By writing posts just like this one to draw potential customers to you by sharing their expertise and experience with them in a way that moves them from resistant to receptive to ready to buy.

If this sounds like it's right up your street, the first thing to do is DM so we can have a chat to confirm you're a good fit.

If you are, you can get started almost immediately.

Feel free to PM me or comment below if you have any unresolved questions and I'll point you at the best post or video that deals with that in some detail.

PS: If you are not sure if you qualify, DM me anyway and we'll both know in a New York minute if you are in the right place at the right time.
PPS: Please take a look at my book on Amazon.


You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.


Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.

Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.

Alan Bowman

What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.

Daniela Bomatter

Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.

Myrna E Arroyo

Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.

My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!

Lana Maher

Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.

Amber Briggs

I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.

Paal Christian Buntz - The Wildman Programme

As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.

Jan Pochop - Founder/CEO, Pochop Presentations

I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.

Aman Berry

I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.

Valeria Rosignoli - VR Coaching

Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!

Chengi Tobun - Black Swan Management Group

Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.

Hannes Kuehn
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