Marketing Not Working?

Marketing Not Working?
Do you have a website?

If so you've probably spent a ton of time designing and building it before launching it with high hopes. Only to find that nothing happened. No visitors came. And you did not take on a flood of new clients either.

The fact is, Google and Facebook don't exist to send people to your site for FREE.

You have to pay to attract new visitors. 

Either in time (content marketing) or money (paid ads). 

The problem is that paid Ads won't work on a simple website. The return won't be there. 

And content marketing 'done the old way' takes an age to bear fruit. That is why getting results using conventional marketing is so hard... And why B2B experts struggle to get new clients. 

There's a solution, of course.

It's a 4 step process to help them successfully (re-) launch their business and start attracting the high-quality clients they so desperately need... In a systematic and consistent way. 

The first thing to do is to go through an exhaustive process...

Once they have completed this sequence, they have a real chance of increasing their revenues from 4 to 5 figures a month.

I'll go into those 4 steps in detail in a minute... 

For the moment, be aware that their marketing changes 100 times more lives than their one-to-one coaching/consulting ever will.

I say that with a ton of love and respect.
We can talk more about the ‘why’ when we meet.

For the moment let’s dive into those 4 steps...

Step 1 - Fundamental Marketing Strategy Discovery 

Building a durable business starts with developing a fundamental marketing strategy.

To do so requires going back to basics and becoming a 'first principles thinker'. There's a lot more to it than writing a mission statement (although that may help).  We think about what really makes a durable business in the era of digital privacy.

No matter where they are in their business development, they always benefit from stopping to do a thorough strategy review to (re-) launch their digital marketing strategy.

There are 3 parts to this...

  • Define their unique unfair advantage
  • Identify and define their ideal customer
  • Positioning themselves for success

Step 2 - Your Big Idea and Your Push Button Irresistible Offer

Back in the day, Steve Jobs was faced with a challenge. He saw a vibrant analog mobile phone market with plenty of competition. Nokia was the leading brand. The mobile handset business was super profitable but how could he grab some of that business for Apple?

He had to come up with a big idea. Something that was unique and powerful. Something that was innovative that would disrupt the existing market. And, reduced the friction consumers had to put up with when using an old clamshell mobile.

Something that made the user's life easier.
That big idea was the iPhone.

With a Nokia clamshell, you could make calls and send text messages too. Steve put a computer in your pocket which could access the internet. He then added a simple user interface that did away with the old keyboard and, for good measure, he threw in a camera.

The rest is history

Without an innovative big idea, creating a push-button offer is hard.  You will go the same way as Nokia which is now just a footnote in the history of mobile appliances.

Step 3 - Leveraging the power of stories

There are two things that set homo sapiens apart from other animals.

  • The first is that we have the power to imagine things that don’t exist.
  • The second is that we can all tell stories. 

No other animal can do both of these things.

The first allows us to dream big dreams like colonizing Mars or achieving our business goals. And the second allows us to tell inspiring stories that attract others to believe in the same dream... Then work together to make it a reality.

In a digital world,  leveraging the power of stories is just as important as it ever was... perhaps more so 

The internet is just a delivery mechanism as was a newspaper. We used to buy them to read the stories of the day. Now We go to Facebook, Twitter, or Linkedin to read those stories and check out what our friends are doing. 

Story matters 
Stories give facts the context they need to become memorable. They help folks understand their feelings.


We can tell stories that attract, engage, motivate and inspire people to work with us... And we can do this in a strategic way by writing belief-shifting posts

Climate change is a concept that we believe in more and more.  We are inspired to take action by the stories that Greta Thunberg tells us. Some love what she is doing. Others do their best to discredit her and reject her calls.

That push-me/pull-you concept is important.
You cannot be all things to all men.
Polarize your market.

In Step 3, clients learn how to tell powerful stories. They test the market response to their big idea by creating narratives drawn from life.  Universal human experiences build engagement and start a conversation.

They don’t have to be Hemingway to do this.
And they don’t have to write a book. 

You can write a story in a Tweet, if you have time. 

Step 4 - Create systems and processes

Websites are great. 
You certainly need one. 
But these days a website is not enough. 

The online world has moved on. It is more sophisticated now.

What you need is a story-driven funnel that recreates the buying experience - when you, the founder, sell it to someone 1-on-1. This is where video works best. Create one that takes your prospects on a story-driven journey. 

Remember that a funnel is just a mechanism for automating the delivery of your message. if you haven't been through the 3 previous steps and proven your offer converts, it won't work.

So focus on proving your message engages your audience, attracts your ideal client, and converts them into paying customers before going anywhere near a sales funnel.

There is a whole load of drag-and-drop software to choose from. I would suggest you check out SanityDesk. It's free for those just starting out and includes a lot of other integrated systems to help you manage your business.

Once you have built your funnel, you have 2 choices to get traffic.

My advice is that you should validate your fundamental marketing hypothesis using content marketing however large a budget you have available. It's time well spent IMHO.

Marketing experts might suggest you spend money on paid traffic but this would be a mistake if you are launching a new campaign. 

When you are ready to start buying traffic do not stop your content marketing. It is important to continue to nurture your audience because very few of your potential clients will be ready to buy from you there and then.

And remember.

Your funnel will need improving and tuning, just like an engine.

If it covers your ad spend costs right out of the gate, you're doing well. The optimization process takes time which is why it's best to start with an offer that converts.
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So now you may be wondering…

Is this really possible?
Can I really do this?

These 4 steps are not rocket science

They are based on proven strategies & tactics that have everything to do with human wants, needs, and desires. Natural human expectations, in fact.

If what you have read, makes sense and you want to dig deeper, I suggest that you go to Amazon and buy my book, Story-Driven Digital Business Strategy. It covers what we have been discussing in a lot more detail. 

If you're in a hurry, the next step is to find out more about my 60-Day Digital Business Strategy Workshop in which we work 1-2-1 to put your fundamental marketing strategy in place.

Then ping me a DM on Messenger and we’ll have a chat and decide whether you and your business are a good fit. If we both think so, you can get started almost immediately.
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Thanks for reading thus far. 🙏
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I look forward to connecting with you...

WORK TOGETHER

You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.

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I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.

Paal Christian Buntz - The Wildman Programme

I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.

Valeria Rosignoli - VR Coaching

I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.

Aman Berry

Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.

Hannes Kuehn

As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.

Jan Pochop - Founder/CEO, Pochop Presentations

Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.

Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.

Alan Bowman

Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!

Chengi Tobun - Black Swan Management Group

Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.

Amber Briggs

What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.

Daniela Bomatter

Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.

Myrna E Arroyo

Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.

My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!

Lana Maher
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