Here's why your marketing isn't working...
Do you have a website?
If so you probably spent a ton on time designing and building it.
Then you launched it.
And nothing happened.
No visitors to speak of
No flood of new clients either.
The fact is, Google and Facebook don't exist to send people to your site for FREE.
You have to pay to attract new visitors.
Either in time (content marketing) or money (paid ads).
The problem is that paid ads won't work on a simple website.
The return won't be there.
And content marketing done the 'old way' takes an age to bear fruit.
That is why marketing is so hard.
That's why you are still struggling to get new clients.
There's a solution , of course.
It's a 4 step system to help you successfully launch your business on the web and start attracting those high quality clients you so desperately need, in a systematic and consistent way.
The reason your original marketing strategy didn't work was because you skipped the most important step.
The first thing we do for our clients is make them go through an exhaustive strategy process.
Once you have this strategy, you have a real chance of succeeding in the next steps...
Develop your Big Idea and Push Button Offer
Build your story based content campaign
Create your systems and processes
I'll talk more about those later...
For the moment, just be aware that your marketing will probably change 100 times more lives than your one-to-one coaching ever will.
I say that with with a ton of love and respect for you because it’s true.
We can talk more about the ‘why’ when we meet.
For the moment let’s dive into those 4 steps...
Step 1 - Strategy Discovery
Success in marketing starts with developing a clear strategy.
There's a lot more to it than writing a mission statement.(although that may help)
Most business owners never take the time to do detailed strategy work before they start their business.
No matter where you are in your business right now, you can always benefit from stopping to do a thorough strategy review to launch or relaunch your digital marketing strategy.
There are 3 parts to your strategy
- Positioning yourself for success
- Know your superhero
- Your unique unfair advantage
Step 2 - Your Big Idea and Your Push Button Irresistible Offer
Back in the day, Steve Jobs was faced with a challenge. He saw a vibrant analogue mobile phone market with plenty of competition. Nokia was the leading brand. The mobile handset business was super profitable but how could he grab some of that business for Apple?
He had to come up with a big idea. Something that was unique. Something that was powerful. Something that would disrupt the existing market by offering something unique. That reduced the friction that users felt when using an old clamshell mobile. Something that made the user's life easier.
That big idea was the iPhone.
With a Nokia clamshell you could make calls and send text messages too. Steve put a computer int your pocket which could access the internet added a simple user interface which did away with the old keyboard and for good measure, he threw in a camera.
The rest is history
Without a big idea and a push button offer, you too will go the same way as Nokia which is now just a footnote in the history of mobile appliances.
Step 3 - Let's Start Telling Stories
There are two things that set homo sapiens apart from other animals.
- The first is that we have the power to imagine things that don’t exist.
- The second is that we can all tell stories.
No other animal can do these two things.
The first allows us to dream big dreams like colonising Mars. And the second allows us to inspire other people to believe in the same dream and work together to make it into a reality....
Or attract clients who we want to do business with
In a digital world, stories are just as important as they ever were... perhaps more so
The internet is just a delivery mechanism as was a newspaper.
We bought one to read the stories of the day.
Now We go to Facebook to read the stories our friends are telling.
Stories still matter.
Stories attract, engage, motivate and inspire people to believe in ideas and achieve great things.
Climate change is a concept that we believe in more and more.
We are inspired to take action by the stories that Greta Thunberg tells us. Some love what she is doing. Others do their best to discredit her and reject her calls.
And that is important to understand when you tell your own stories.
If you try to talk to everyone, you talk to no-one.
In Step 3, you learn how to tell powerful stories. You test the market response to your big idea. By creating narratives drawn from your own life. You use universal human experiences to build engagement with your audience and start a conversation.
You don’t have to be Hemingway to do this.
You don’t have to write a book.
You can write a story in 6 words.
You just need to know how.
Step 4 - Build Your Hybrid Invisible Story Funnel
Websites are great.
You certainly need one.
But these days a website is not enough.
The online world has moved on. It is more sophisticated now.
What you need to do is build a story-based funnel that recreates the buying experience that always works the best - when you, the founder sell it to someone 1-on-1.
This is always what works best.
You have the passion for the product.
So why not recreate and scale that passion online?
This is where the power of video comes in.
Creating powerful story-based videos consistently works wonders
And video helps you to build a funnel that really works.
You can build your funnel yourself with our guidance or we can take the whole technical load on our shoulders and do it for you, leaving you to focus on what you’re good at. Delivering for your clients.
Once you have built your funnel, you have 2 choices to get traffic.
You either spend money (on paid traffic)
Or time (through content marketing).
There is nothing quick or easy about getting 'free' traffic with content marketing.
The one thing that it does do is allow you to validate your hypothesis, your messaging and your offer
Without spending a cent of your precious Ad budget.
Time well spent IMHO.
Then you can quickly get high quality, targeted traffic by paying for it.
Knowing that you have an offer that converts.
And this is the key.
Your funnel will need improving and tuning, just like an engine.
If it covers your ad spend costs right out of the gate, you're doing well.
The process takes time and testing which is why it's best to start with an offer which converts.
That is the beauty of a paid ads strategy.
You get results fast so you can iterate just as quickly
.
So now you may be wondering…
Is this really possible?
Can I really do this?
Well, I’m here to tell you that these 4 steps are not rocket science.
They are based on proven strategy & tactics that have everything to do with human wants, needs and desires. Natural human expectations, in fact.
So to find out more, click the link below and take a moment to download 2 Story Frameworks to get you started and then book a call to find out more about how this strategy can be put to work in your business.
When you’ve clicked the link, you’ll be taken to a page where you can subscribe, get your downloads, book a good moment to jump on a Zoom call and complete a simple application form so I can prepare for our call.
This’ll take you through 2 minutes tops.
Ready?
Great
