Do you have a website?
If so you probably spent a ton on time designing and building it.
Then you launched it.
And nothing happened.
No visitors to speak of
No flood of new clients either.
The fact is, Google and Facebook don't exist to send people to your site for FREE.
You have to pay to attract new visitors.
Either in time (content marketing) or money (paid ads).
The problem is that paid ads won't work on a simple website.
The return won't be there.
And content marketing can take an age to bear fruit if you do it the ‘old’ way.
That is why marketing is so hard.
That's why you are still struggling to get new coaching clients in a consistent and predictable way
There's a solution , of course
It's a 4 step system to help you successfully launch a logical sequence of web pages that take your prospect on a journey which both educates and pre-qualifies them.
It's a funnel...
The reason your original marketing strategy didn't work was because you skipped the most important step.
The first thing we do for our clients is make them go through an exhaustive strategy process.
Once you have this strategy, you have a real chance of succeeding in the next steps...
Build your funnel
Test it with paid traffic
Build a long-term brand with content marketing.
I'll talk more about that later...
For the moment, just be aware that your marketing will probably change 100 times more lives than your one-to-one coaching ever will.
I say that with with a ton of love and respect for you because it’s true.
We can talk more about the ‘why’ when we meet.
For the moment let’s dive into those 4 steps...
The first part of success in marketing starts with building a real strategy.
This doesn't mean writing some mission statement.
It's far more in depth than that.
Most business owners never take the time to do detailed strategy work before they start their business.
No matter where you are in your business right now, you can always benefit from stopping to do a thorough strategy review to launch or relaunch your digital marketing strategy.
There are 3 parts to your strategy
And your Irresistible offer
Websites are great.
You certainly need one.
But these days a website is not enough.
The world is more sophisticated now online.
What you need to do is build a story-based funnel that recreates the buying experience that always works the best - when you, the founder sell it to someone 1-on-1.
This is always what works best.
You have the passion for the product.
So why not recreate and scale that passion online?
This is where the power of video comes in.
Creating powerful story-based videos consistently works wonders
And video helps you to build a funnel that really works.
You can build your funnel yourself with our guidance or we can take the whole technical load on our shoulders and do it for you, leaving you to focus on what you’re good at. Delivering for your clients.
Once you have built your funnel, you have 2 choices to get traffic.
You either spend money (on paid traffic)
Or time (through content marketing).
There is nothing quick or easy about getting 'free' traffic with content marketing.
But you can quickly get high quality, targeted traffic by paying for it.
And this is the key.
If you can't get your funnel to at least cover the cost of your ad spend with revenue back in, then you need to optimise your funnel.
That is the beauty of a paid ads strategy.
You get results fast so you can iterate just as quickly.
The secret is to start small with a quick launch. This allows you to test your assumptions and validate them before investing a ton of money and time building out a big funnel based on what you think works not what your market tells you works.
Doing it this way allows you to move faster.
Learn what works and what doesn’t.
Test and tweak.
Before building out a long term Lead Flow Engine
Paid traffic is great.
But there's a problem.
You have to pay for it!
Once you successfully launch your Lead Flow Engine with paid traffic, it's time to take your online business and branding to the next level. Content marketing is the way to deepen your connection with your audience throughout the buying process.
And content marketing is not quick or easy.
No content is better than low-quality content.
You the founder must lead this and make it great.
This is where a podcast, a YouTube Channel, or a Medium series can take your business to the next level.
But it has to be in your voice and of the highest possible quality.
That is the long slow way of doing it.
Branding your business like this is evolving because once you have created it, you have to promote it. Gone are the days when you can just let Google’s algorithm do its thing. You have to have a strategy that ensures your valuable content gets read.
You have to use all the levers at your disposal to make sure it reaches the people you really want to see it. They are the people who are already in your sphere of influence.
We live in a multi-channel digital world.
Email alone will not reach everybody.
Organic reach is close to zero except on LinkedIn.
So using what we call our Bubble Marketing Strategy, we help you get seen by those all important people who are humming & harring about doing business with you.
Is this really possible?
Can I really do this?
Well, I’m here to tell you that these 4 steps are not rocket science.
They are based on proven strategy & tactics that have everything to do with human wants, needs and desires. Natural human expectations, in fact.
So to find out more, click the link below and take a moment to book a call to talk about where you want to take your business in the next few months and how you intend to get there.
When you’ve clicked the link, you’ll be taken to a page where you can schedule a call for a time that suits you.
But first, I’ve set up a quick tick-the-box type questionnaire to test your marketing expertise. This’ll take you through 2 minutes tops and’ll tell you how strong your current marketing strategy is.
That’s what you want to know. Right?
Your answers will help me help you on the call but you’ll get your results straight away.
Just click the link below to get started…
You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.
I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.
What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.
Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.
Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.
Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.
I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.
As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.
Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.
Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.
My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!
I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.
Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!
Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.
Rory Ramsden is a retiree living in south west France. A lifelong entrepreneur and traveller, he loves to cook and challenge his boundaries by helping others grow their businesses online.