Humans Think in Stories.
The Simpler The Story, The Better
"Humans think in stories rather than in facts, numbers or equations, and the simpler the story, the better." That's from the lips of Yuval Noah Harari
And it's why storytelling is so powerful.
By telling a story you are able to deliver your message in a way that your readers will find easy to assimilate and engage with.
That makes sense, doesn't it?
The question I find myself answering most often is...
How do I tell stories in a simple way?
Here is a framework for coaches and consultants to use…
#1: Set up - The life your hero is living now.
It's important to set the scene so the audience understands why your hero goes on his journey and allows them to get to know them a bit. Is the hero likable? What is it that makes them unhappy? Setting the scene like this gives your story context.
#2: Rising action - An example of how the challenge they face manifests itself and their search for a solution.
Your hero is challenged. The question is whether they will accept it. Maybe they do and then have second thoughts. Once they cross the starting line they meet a mentor. Someone who guides them through the trials and tribulations to come.
#3: Climax - The discovery of the real problem, and how they overcome it step-by-step (your unique method)
This is when your ideal customer recognizes that you are an expert. It happens when you diagnose the real problem and they understand they are just expressing a symptom.
This gives you an opportunity to lay out the milestones they must pass on the way to reaching their goal.
#4: Falling action - The impact this discovery has on their life (results) and how long it takes.
Now you have laid out the solution in 3 to 5 simple steps, it's time to give an example of someone who has been down this road and how passing these milestones changed their life.
This could be the story of a past client. Be as specific as you can. Don't just say they were successful. Say they went from earning only $3K monthly to $15k for instance.
#5: Resolution - The lessons learned including who the solution is best suited for.
Finally, you have to be clear about who this method works best for. For instance, this 5 step framework is one that I designed for lifestyle coaches and consultants in particular although it can be adapted to work for other B2B experts who have a high-value offer or could have ( say 3k++ for 60/90 days of 121 support ) which they have sold before and want to use organic marketing to attract high level leads without spending a dime on Ads.
They have to love sharing their expertise by writing illuminating posts that amplify their folks' understanding of how to overcome the challenge they face and take actions that will move them towards their goal and are really good writers already.
Indeed, their clients ( at least some of them ) have achieved good results from the method you use - and now they want to attract at least 1-2 clients per week for that offer from their organic marketing efforts.
It's for people who are tired of pain-driven selling on long discovery calls and want to drastically free up their time by having their social media posts do 95% of the selling so they can either reduce the time spent on their calls or eliminate calls altogether and just sell via chat/messenger.
Practice makes perfect
This is not rocket science but you have to be ready to practice the craft of writing and do so every day until it starts to flow from you. Operative word practice.
Once you've nailed this framework, you can use it to attract high-level clients consistently and take your income to $15k monthly or more part-time (25 - 30 hours a week).
In fact, it is the exact same one I riff on each and every day I post so I can vouch for it big time. It's also the one I teach in my 30-Day Story-Driven Workshop which is pretty intensive. You get detailed feedback from me at every stage and in particular on as many posts as you wish to write for my review.
Note: The writing piece comprises about half of the program. The more you write, the more you will get out of this.
You’ll be amazed at how many nits I pick out of your copy to ensure that you are precise in your wording yet natural with your language.
To benefit from this offer, the investment is $5000, which is a ridiculous steal considering you have access to me 1 to 1 daily on Messenger and weekly for one hour on Zoom... And given how many programs out there charge far higher fees for coaching on methods that you may have already proven to your own satisfaction do not work.
The next steps
If what you’ve read sounds right up your street, the next step is to ping me on Messenger.
I have a pretty good idea of the profile of the person who gets the best results from this program, so if you are a good fit you can get started almost straight away.
Note: This is not for people willing to take shortcuts, use hacks, or short-term tactics.
You have to be a leader. Someone who is happy to zig when everyone else is zagging.
And you have to have the right mindset.
Someone who loves to serve their people. Share their expertise and experience. Someone who loves to write stories that deliver deeper understanding.
You have to be an expert service provider.
Someone who has attained mastery over many years of deliberate practice.
You have to accept that you are already a storyteller.
Someone who just needs to understand how to apply this skill to their business so they can build an emotional bridge with their people.
If this sounds like you, ping me on Messenger to take the next step.
Thank you for reading thus far. I look forward to chatting with you on Messenger.
Each step can be one or two short sentences or several paras. It depends on how much time you have. The shorter the story, the longer it takes… As Blaise Pascal said…
“I didn't have time to write a short letter, so I wrote a long one instead.”