Humans Think in Stories...
"Humans think in stories rather than in facts, numbers or equations, and the simpler the story, the better."
That's from the lips of Yuval Noah Harari
And it's why storytelling is so powerful.
By telling a story you are able to deliver your message in the way that your readers will find easy to assimilate and engage with.
That makes sense, doesn't it?
The question I find myself answering most often is...
How do I tell stories in a simple way?
Here is a framework…
- Set up - The life your hero is living now.
- Rising action - an example of how the challenge they face manifests itself and their search for a solution.
- Climax - the discovery of the real problem, how they overcame it step-by-step (your unique method)
- Falling action - the impact that this discovery has had on their life (results) and how long that took.
- Resolution - the lessons learned including who the solution is best suited for.
Each step can be one or two short sentences or several paras. It depends how much time you have.
The shorter the story, the longer it takes…
As Blaise Pascal said… “I didn't have time to write a short letter, so I wrote a long one instead.”