Not attracting the new clients you want?
Not attracting the new clients you want?
It’s not your marketing.
It’s your product.
That is - no matter how good your marketing is, you will only get modest results if your product/service is not tuned to your ideal prospect’s needs and desires.
If you have a great product - one that is well positioned - you don’t have to be good at marketing.
Just tell the people you built it for what it does for them and they will be queuing at your door cash in hand.
That’s why you should spend time on laying the foundations for your business.
Whether you’re just starting your digital business,
You’ve been working on it for a couple of years,
Going back to basics.
Getting clear on your ideal prospect.
Knowing the challenge they face everyday.
Being able to talk about how this challenge and how it impacts their lives using the words they would use, is powerful.
All these are essential to develop an in demand product or service.
But there’s more to it...
Steve Jobs knew that the analogue mobile phone market was seriously competitive. Nokia was the biggest player. Everybody loved their phones.
They made calls, allowed you to send text messages, fitted into the palm of your hand and looked great…
How could you compete against such a successful product,
It did everything their customers wanted it to do.
Tough market to break into.
Yet Apple did it.
And Nokia went out of business.
You see your customers only know what they want when they see it.
They are not experts.
They don’t know the possibilities.
So it’s your job to give them not only what they need as Nokia did but also what they desire as the iPhone did.
The internet in your pocket.
Together with a world of Apps.
But it was the debut of the touchscreen that changed everything.
There had been smartphones before, but they had physical keyboards and a much smaller screen.
There had never been anything like an iPhone before.
It was unique.
Thing is, we are all in ultra competitive markets packed with sophisticated consumers whether we be coaches, consultants or expert service providers.
How can you create the iPhone in your market?
That is to raise the bar in your industry by doing something that no one else is doing but everyone wants.
Steve jobs took two and a half years to put an iPod in a mobile phone and change the mobile phone industry forever.
It will take you time and thought but most of all, the ability to listen.
To your potential customers.
To what your competitors are saying.
Then, it will take the confidence and belief to stay the course when everyone else is telling you to quit.
Growing an online (any) business is not easy.
But to give yourself a fighting chance you need a great product.
And the vision to build a world around it that your peeps can enjoy.
The iPhone is probably not the best smartphone.
It is not the most advanced smartphone.
But it offers a unique experience.
Apple has built a world for its customers to live in.
A world where their privacy is protected.
A world where they feel safe.
That’s what Apple is really selling.
Worldbuilding is something we spend time figuring out together in my 365 Day Enterprise Evolution Eco System.
We position your business.
We define your ideal prospect.
We create an E.T.A.T.R. offer
We develop your storytelling.
We draw a map of your digital world.
And we take the time to do all of this in granular detail so it’s clear in your own head so your ideal prospect can be clear about the value you offer.
It’s a long journey that we take together.
12 months of bi-weekly calls giving you the chance to really do the necessary work. Detailed assignments from each call.
It only works for people prepared to do the work. People who love to write. People with loads of experience. People with an expertise which they have mastered over time.
You don't have to be someone who loves putting themselves out there on video but, I say again, you must love writing and sharing your thoughts about the topics you’re an expert in.
It’s a remarkably reasonable investment.
This offer is a five figure number to start with.
When you complete this workshop you become eligible to join other alumni in the Enterprise Evolution Ecosystem where you are mentored through different pre-agreed revenue levels.
So this is not your typical online cookie cutter coaching programme. I’m in it for the long term. To serve you to the best of my ability.
I only take on a few clients at any one time
You’ll be joining a small and select group.
This is not for everybody, by any means.
There is no easy way tho.
It doesn’t exist. If you think there is, you’re wrong.
There’s only a hard way fraught with trauma and obstacles.
These will be the making of you.
There is nothing more valuable than experience.
If I can’t help, I’ll tell you, and point you in the best direction. I don’t have all the answers. And what I do have here definitely isn’t for everyone, or even for many.
What I have here is for those few, who choose to cross the start line and take the journey and the bumps and bruises that go with it when you play full on…
DM me for more, if you’re interested.