Private Relay Block Tracking Pixels in Apple Mail just made knowing how well our email campaigns are doing even harder.
Bang goes our ability to create audiences from our subscriber’s list… or almost
When Apple introduced App Tracking Transparency our Facebook Ad campaigns went south.
We consoled ourselves by saying…
"I love that Apple is protecting their customers' privacy in this way. Being an entrepreneur I’ll focus on delivering value and attracting more high quality prospects to my email list."
That just got a little harder.
At the recent Worldwide Developer Conference (WWDC), Apple announced that they will soon:
Block tracking pixels in Apple Mail (on all platforms)
Introduce Private Relay, the option to set up anonymous email addresses that forward messages to our subscribers' email accounts through our online forms.
- Our subscribers' actual email addresses could be hidden from our ESP.
- Tracking open rates on our email campaigns will be a thing of the past and we won’t be able to openly track a user's location.
- Running A/B tests on open rates is over
- And when we upload a .csv file of our subscribers to Facebook, the audience we create will be smaller.
So what to do?
As always, the answer is simple… Deliver real value to our audience.
Yeah, I know…
That’s what we’re supposed to be doing already.
How’s that going?
Here’s a post that might help you to diagnose what’s not working as well as it should.