Thought Provoking Resources
created with you in mind
& your best interests at heart
There are a lot of ideas to get your teeth into here so take your time to find the right path.
CREATE A DIGITAL BUSINESS
Ever wondered how to create a long term digital business that attracts high quality new clients month after month without having to tweak a complicated sales funnel? My answer to these questions is not for everyone. In fact, it's not for most people, but, unless I’m mistaken, you're a little weird just like me. You get the importance of zigging when everyone else is zagging.
FIRST PRINCIPLES
This manifesto dives into first principles. It was originally a 5 day email series which I have edited and merged into one document. In it I unpack why first principles are so important to the success of a Long Term Business and why conventional thinking may be holding you back...
MEMORABLE MESSAGING
Stories convey emotion and suck people in. Stories make boring facts memorable. They can change someone’s worldview in an instant. The Significant Object Study bought 200 objects for $129 on eBay. They were later sold there each with a story attached, for close to $8000. That’s more than a 6200% uplift.
-- Stories mean business...
The era of digital privacy
Client attraction in the era of digital privacy is getting tougher. App Tracking Transparency has made R.O.A.S on Facebook Ads even harder. Apple's Mail Privacy Protection makes it harder to understand the effectiveness of your email campaigns. GDPR & CCPA regulate privacy in the European Union and California.
How are you going to survive?
Build your World
Interesting content isn't enough. Value driven content isn't enough. Insight driven content isn't enough. They all entertain but without context they do not provide a deeper experience for your audience. World building does while providing many paths for people to follow.
Story inception method
Read the book that lays out the comprehensive strategy to build a long term business in the era of digital privacy when Facebook's algorithm has been deprecated and legislation requires us to be transparent and honest in our marketing.
Learn to play the long game and attract high quality clients who come to you because your values are aligned with theirs.
