Revenue from Facebook Ads
Will be More Than Halved

Revenue from Facebook Ads will be more than halved thanks to App Tracking Transparency and the digital privacy war started by Apple?

According to Mark Zuckerberg, that is
What if he is right in saying that?

3rd party cookies… GONE.
Hyper-targeted Ads… GONE.
Ad Metrics… LATE & INACCURATE
Ad Costs up... X2 or X3 or ++

Re-marketing Audiences... LIMITED TO 7 DAYS

The digital world we live in is in the midst of a major disruption but in our heart of hearts, we know that digital privacy is a good thing, if not for us, then certainly for our folks who are fed up with intrusive Ads being shoved in their faces.

That doesn’t make growing our revenues any easier. In fact, we may feel like David stepping into the ring with Goliath only this time with one hand tied behind our back.

Here’s a fact…

The iOS 14 update is sure to bring chaos. The resulting exodus of unhappy Facebook advertisers will flee into the willing arms of other platforms... But it will also bring opportunities for those who are ahead of the curve.

We get to choose which side we want to be on.

The reality is today, that just about every man, woman, and child online believes these three things…

FIRST… They must have a sales funnel

Every half-decent business owner has one or more. It’s odds on our competitors do too. Simply having a funnel is no longer enough in any market. It’s a given. It doesn’t make you stand out, get attention or turn a visitor into a buyer.

It’s never been easier to set up one up. There are more training courses and YouTube videos on this topic than you can shake a stick at.

Not to mention all the drag and drop software solutions out there and the wealth of WordPress plugins and page builders which make funnel building a doddle.

Truth is ... If you want to stand out, online tricks, techniques, and hacks no longer cut it (if they ever did).

SECOND… Folks believe optimizing a funnel is a linear process.

Start at one end and each time we improve a step, everything downstream is going to become that much more efficient at doing what it’s supposed to do.

Wrong!

Your funnel does not operate in isolation. There are a lot of other factors that affect its performance. You, for instance; The theme driving your messaging; The speed at which the page loads; Or the audience you are targeting.

The truth of the matter is that funnels are a circular system. Optimize one piece and the constraint moves somewhere else and that may not be the next step upstream.

AND THIRD… It’s about targeting

People have been led to believe that marketing on Facebook is all about targeting when really it’s about getting the messaging right.

It’s about the conversations in people’s minds and meeting them where they are - connecting with them, helping them move forward, and increasing their awareness of the solutions and outcomes available to them.

The right messaging positions your business and takes it to a whole new level.

The businesses that succeed in the era of digital privacy, which BTW is only now just picking up speed, realize that offering a remarkable product with a great story is far more important and more profitable than doing what everyone else is doing only a little bit better.


BTW, that’s pretty much word for word what one of my mentors, Seth Godin, has to say on the subject.

Stories mean business

If you got sucked in by any one or all of these three false beliefs, I did too, and for years. That is until I pulled my head out of my *ss and saw the light.

Meanwhile, getting revenue from Facebook Ads was pretty frustrating because I was meticulously following a process that I was told would work but it didn’t despite everyone telling me I was doing fine.

Then they said it was a mindset issue. That I was somehow sabotaging my own success. It had nothing to do with their method. The fact is that the devil is in the detail.

It’s not about what we’re doing.
It’s about the way we approach it.

I guess we’ve all had similar experiences.

Question

Can you honestly say that right now you have a proven, reliable, and predictable process for delivering a marketing message that gets attention and generates lots of new clients?

By building goodwill, creating repeat customers, and doing so without being obnoxious in any way...

And will continue to do so, long after the IOS 14.5 shoe drops?

If writing about your expertise and experience is something you love to do, I have an invitation that may interest you. It's all about how you can get your messaging right and position your business to succeed in the era of digital privacy.

Click the link below to find out more...

WORK TOGETHER

You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.

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Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.

Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.

Alan Bowman

I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.

Valeria Rosignoli - VR Coaching

Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.

My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!

Lana Maher

I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.

Paal Christian Buntz - The Wildman Programme

Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.

Amber Briggs

What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.

Daniela Bomatter

As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.

Jan Pochop - Founder/CEO, Pochop Presentations

Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.

Hannes Kuehn

Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!

Chengi Tobun - Black Swan Management Group

I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.

Aman Berry

Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.

Myrna E Arroyo
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