The Belief Shifting Story Framework
To use the 'Belief Shifting Story Framework', you must be 1,000% clear on your offer:
- Who it’s for?
- What is their current life like?
- What do they think the problem is?
- And what is their ideal outcome (vision)
- How will you help get them there (your method)?
- What type of person do they need to be to work with you?
- What qualifications do they need to have in place to reach their ideal outcome most easily (experience, expertise etc…)
- How long will you be working together (the duration of your programme)
- Why is it that long?
- What exact methods do you use to get the outcome they desire?
- How much it costs (ballpark figure only)
Pick a symptom or scenario of the problem your offer solves
This is the opposite of the outcome it delivers. This is just one of the many limiting beliefs that make up your ideal client’s current worldview. A symptom is one of many small problems that make up the big one.
- Being afraid to raise prices is a symptom of not being able to reach $10k/month.
- Getting into a lot of arguments can be a symptom of a marriage starting to break down.
Now illustrate that with an example scenario.
A scenario is a more-specific example of a symptom – a specific moment when the symptom shows up.
- Stammering on a sales call when a prospect asks your price is a scenario of being afraid to raise prices.
- Getting defensive when your spouse says a certain thing to you is a scenario of getting in a lot of arguments.
This is specific and allows you to write in granular detail.
The fact that you are able to do this blows readers' minds while at the same time proving you are an expert.
When you have described the scenario in detail and how it makes them feel address the underlying *problem* which is driving the symptom.
They may not have put two and two together and identified this. They often cannot see beyond the symptom and the way it manifests itself.
When you switch their attention to the more profound issue causing the symptom to reoccur they are going to experience another light-bulb moment and credit you with the insight they have just had.
This builds their momentum and desire to push through to success. It also builds trust. Trust in you as a person. Trust in your expertise. And respect for your authority too.
Explain in granular detail how to stop this scenario from happening.
Write a detailed explanation.
Show off as much of your expertise on this subject as possible.
Make sure that it is so good that people will just want to copy/paste your explanation into their notes unedited.
Be sure that your competitors will read this and do the same.
Write 750 to 1000 words.
Leave nothing out.
Be as specific as you can.
Delivering so much value will ensure people will read all the way to the end if they're your ideal client (and even sometimes if they're not).
NOTE: If you don't feel that you're giving away the farm, you are not putting enough value out there. People should feel that you could have charged for this. No worries. Information is FREE. Your ideal client will want to pay you for your experience and expertise.
Put all that value in context.
A lot of people miss this part when they're trying to apply this framework without having my help.
Let your reader know how fixing this scenario will help them to achieve their overall outcome (which just happens to be the result you deliver with your product/service).
In my case, this means:
"When you perfect your ability to write a belief-shifting post/article, you should not only attract one pre-sold lead per day in your inbox but enrol one new client per week for an offer of $5K or more, resulting in a $20K+ month."
Being specific about the expected result is crucial.
It puts all that has come before in context and allows your potential client to evaluate how much this is worth to them.
This belief-shifting framework is not about generating leads.
It is about generating one pre-qualified ideal prospect willing to pay you in full.
All they will want to know is "How do I give you my money?".
NO sales call necessary.
If people see that they're not getting those specific results, they know there's something they're missing.
They will want to reach out to you and ask what that "something" is.
Their next question will be... "How can I pay you to help me?"
NOTE: If you don't put Steps #1 and #2 in context, you will simply be a "likeable expert" who gets lots of engagement but NO clients."Likeable experts" are recognised for the quality of their posts but NOT FOR THE RESULTS THEY HELP THEIR CLIENTS ACHIEVE AND WHETHER WHAT YOU DO IS RIGHT FOR THEM.
Write a very specific call-to-action for your program.
The conventional way of doing this is writing like the following...
"Click the link in the first comment below and schedule a clarity call with me"
"Comment YES below and I'll DM you"
"DM me if you want more information on the above"
These are all way too vague.You have to be more concise by saying…
"What I shared above is one of the main things I address with my clients in my [length of program] 1:1/small group program that takes [Ideal prospect in detail] from [where they are now] to [where they crave to be]. I also address ____, ____, and ____ [the other steps in your method (your "how") not mentioned in this particular post]. DM me if interested in this program and we will chat to see if you're a good fit; if so, we can get you started right away."
That's the belief-shifting story framework in a nutshell.
This is just one of the story frameworks that I share with my clients which I use on a regular basis.
The other post you need to know about is the direct offer post ( the ones that begin with OFFER or INVITATION ) which is also a vital part of your client attraction armoury.
More on that elsewhere...
This belief-shifting story framework is adaptable. It should be used often but not exclusively. You just have to make sure the five elements are included.
Include a narrative but otherwise write what you want.
Bend it to your own personality and style.
This simple story framework has brought success to many of us.
As always, DM me if you aren't making at least $10K-$30K/month ( as a solopreneur - or more than that if you have a team) by following this framework.
I pick apart your belief-shifting posts in my 1-month private intensive - after we clarify your ideal client, offer and ideal client outcome. You will also write your offer post and practice other frameworks before I teach you best practices for messenger selling and organic lead generation.
I believe it's one of the very best programs (if not the very best on the market today) for people who have got their coaching/consulting/ expert service provider business airborne and now need to move it up a notch or two ( $10K-$30K/month ++)
As always, if you don't choose to DM me for support, I hope this framework serves you well and pulls in plenty of perfect clients.