Which is Best The Ascension Model or The High Ticket Model?

The high ticket business model is simple, direct and requires only one truly amazing skill. The ascension business model takes time, money, and tech skills...

As an expert business owner, choosing between the Value-added/Ascension model and the high ticket business model requires you to understand where you are in the development of your business.

One requires a 5 step system and no real tech and is ideal for solopreneurs.

The other takes time, money, and tech skills not to mention a sophisticated understanding of your market and the people in it - which will help you grow your business to 7 Figures and beyond - and works best for those who have a small support team.

I'd take the first option over the second every time.

And that option is... The high ticket model.

Let's dig a little deeper.

As an expert business owner, your greatest assets are your understanding of your ideal customer and the problem he/she faces and the ability to communicate in an enlightened way. To do that successfully, all you need is a free account with Facebook, Linkedin, or wherever else the folks you want to talk to hang out.

That's it.
Sounds simple, doesn't it?.

That does not mean to say that it's easy
But it is does mean it is foundational.

If you can make the high ticket model work, you are on your way to a 350k annual income working 20-25 hours a week with virtually no overheads to speak of.

With the knowledge and expertise you have built up getting to that level, you can then decide whether to add the ascension model by also marketing a low-priced offer. This will draw in more clients with the goal of upselling them into your high ticket offer.

It's a neat trick to pull off.

It is not for apprentice marketers.
And it's only for those who want an 8-figure revenue.

So what's that one truly amazing skill, I mentioned earlier?.

It's the ability to write truly amazing posts that call out your ideal client.  Talk to them about the problem they are facing.  Explain why it happens and point to the solution, before putting all that in context, in such a way that they feel compelled to reach out to you and ask for help.

Perfecting that craft requires a nuanced understanding of who you are talking to coupled with an ability to draw those people into your world.

Here are the 5 steps you have to take to develop that skill and bring in 1 to 2 new high ticket clients every week....

  1. Position yourself to leverage your skillset to maximum advantage.
  2. Define your ideal client in minute detail.
  3. Create an offer they would be mad to refuse.
  4. Develop an ability to write belief shifting posts.
  5. Invite folks to come and explore your world.

Those 5 steps just happen to be the ones I guide my clients through in my awesome Digital Business Strategy Workshop They also happen to be the ones I use in my own business. Implemented in the right order they bring in 3 to 5 pre-sold high quality leads every month.

The thing is this is not for everybody as you would expect.

You have to be an expert coach, consultant or service provider who has a high ticket offer or could have... Meaning a 121 or group coaching program being sold successfully for 3k+ for 60 days.

It is highly likely that you are fed up with all the unproductive time you are spending on pain driven exploratory calls. These are taking too many hours out of your day so you are thinking there must be a better way. 

You love to share your expertise by writing illuminating posts that amplify folks understanding of how to overcome the challenge they face.  And you are a really good writer.

You realise that investing in your ability to communicate with a very small group of ideal customers is probably the most valuable thing you could do to grow your business.

If this sounds like it's right up your street, the first thing to do is DM me so we can have a chat to confirm you're a good fit.

If you are, you can get started almost immediately.

Feel free to PM me or comment below if you have any unresolved questions and I'll point you at the best post or video that deals with that in some detail.

PS: If you are not sure if you qualify, DM me anyway and we'll both know in a New York minute if you are in the right place at the right time.


You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.


Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!

Chengi Tobun - Black Swan Management Group

What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.

Daniela Bomatter

I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.

Valeria Rosignoli - VR Coaching

Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.

My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!

Lana Maher

As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.

Jan Pochop - Founder/CEO, Pochop Presentations

Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.

Myrna E Arroyo

I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.

Aman Berry

I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.

Paal Christian Buntz - The Wildman Programme

Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.

Hannes Kuehn

Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.

Amber Briggs

Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.

Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.

Alan Bowman
A Customer Profile: 5 Infallible Steps B2B Experts Use to Define One
Bringing on board new business clients presents a huge opportunity for B2B experts (coaches, consultants, speakers) to increase their income without spending more time working. The trouble is that they often fail to be specific enough when it comes to defining a customer profile.
Customer Acquisition Costs: The Top 5 ways to Blow Them up
If you try and talk to everyone, you will talk to no one. Defining your ideal client avatar will help you attract the people who will be a joy to work with. The downstream impact of this is profound both for you and your clients. You may have heard terms like buyer persona, customer profile, or ideal customer as alternative descriptions of this mystical person. No matter. They are all talking about the same thing.
Client Avatar: 9 Steps to defining your ideal client
If you try and talk to everyone, you will talk to no one. Defining your ideal client avatar will help you attract the people who will be a joy to work with. The downstream impact of this is profound both for you and your clients. You may have heard terms like buyer persona, customer profile, or ideal customer as alternative descriptions of this mystical person. No matter. They are all talking about the same thing.
Marketing coach – 5 tips for picking the right one for you
When hiring a marketing coach, look for someone who has experience in your industry and can provide real value. By way of introduction, let's consider the type of expert business you wish to own. There are two types. 1: A competition-driven business 2: A story-driven business. The first wants to crush it (oh, how that phrase makes my skin crawl). They want to be number one. They want to beat the competition. They want to be the biggest and the best. And they don't care so much about how they do so...
10 Hard-Won Tips For Growing a Coaching Business to $10k
Growing a coaching business is hard just like any other business. It takes commitment and consistency not to mention resolute determination to follow through. Sorry to drop you into an ice bath right there in the first sentence but if you're not ready to buckle up and do whatever it takes, it is best not to start.
Win Clients With Belief Shifting Customer Journey Mapping
The mismatch between your content marketing efforts and where your prospects are on their journey to find the solution they seek is sabotaging your effort to draw potential new customers into your world. It is no longer good enough to search out long-tailed relevant keyword phrases, make groups of the ones that work together and then link the resulting article to your money page.