World Building Beats Branding

World building beats branding

Branding is about strategy and vision.
Marketing is about tactics and goals.

Imagine building an immersive experience, a world, in which your branding and your marketing takes place.

Before you can tell a story, you describe the world in which that story is set.

The world your hero is living in now.

This includes the challenges he/she faces and the vision they have of a better life.

In order to build worlds, you need to create maps complete with clusters of places that you bring to life by investing gravity, power and culture in them.

Gravity is an invisible force that attracts people and holds them in your world.

You create it by talking about your values, beliefs and principles. People either feel aligned with them or repelled by them.

There is a power structure in every world.
The one you are living in now has.
Its 1%s establishment.

The ones who control almost everything.

These peeps won’t give up their seats without a struggle. The fastest way to unseat them is to zag whilst they continue to zig.

The culture is created by the people who live in your world based on the pre-set gravity. You help them do so by talking about what is meaningful and important to them as it relates to the value you create for them.

The world you create provides the context and the backstory for every piece of content and every offer you create.

That backstory colours each story you tell.
It provides a path from one story to the next...

From one place to the next.

Never forget that your ideal prospect is on a journey, their journey, over which you have little to no control.

If you are lucky, their route will pass through one or more of the places in your world before moving on.

By making your world memorable.
By making your world different.
By giving your world gravity.

They may come back at another time because your world is new and different from the world they have constructed for themselves.

They feel drawn to your world.

When you set out to construct your world ask yourself how you can make it a multi-sensory encounter?

If your business had a playlist what would it be?
If it had a philosophy what would that be?
What would the vibe be like?

Your graphics, the font, the design of the page, the style of writing, the theme and the message we deliver all add character and colour to our brand.

But there's more to world building than plain vanilla branding...

It's about leaving breadcrumbs for your peeps to follow so they can continue their journey… find a path to another place in your world.

Places are nouns.

Context (vibe) is the adjectives and the motivations that link the places together.

Your stories entertain but without context they do not provide a deeper experience for your audience.

The context is created by building a multi-sensory world into which you invite your reader.

There they discover characters and backstories and inside jokes — and your WHY.

It’s where your audience has a specific experience when they encounter you.

That could be described as:


or whatever

but it’s unique to you.

You build an ecosystem in which your audience feels at ease.

The landscape and the tone reflects your major themes and preoccupations as well as the nature of its morality.

Good world building shows your audience things they see every day in the conventional world and pokes at them with distaste.

Great world building shows your audience things they don't like but are blind to, either because they've trained themselves not to notice or because they believe there is no alternative so they cannot avoid them.

You probably have the makings of a world already so the first thing to do is to survey it.

Map out all the places.
Discover the paths in between.
Think about the playlist.
Notice the vibe.

Then you can start being deliberate about developing it.

Making it feel more substantial.
Giving it an atmosphere.

I am deep in the process of creating a training for consultants and expert service providers who are already clients of mine to help them develop their world building skills.



Rory is an extremely patient and very expert. He is helping me with my sales funnel and I am learning so much from him. He has a way of keeping things simple and profound. I would highly recommend him!

Chengi Tobun - Black Swan Management Group

Rory is currently helping build my Life Coaching business, and that includes identifying a target market that I connect with, learning how to speak their language, creating products and services catered to my target market, and creating a minimal viable funnel that will help me market.

My journey with Rory has been really great. He understands me and what I want to deliver, he is a great mentor by seeing the answers within me, and works with me to bring those answers out. If you are feeling stuck in terms of marketing yourself or product/service, Rory is the go to man!

Lana Maher

What I like working with Rory, is his excellent sense for what is important, step by step. He gives me the structure to do the work I need to do, he is giving excellent feedback and at the same time he honors, that in the end I have to decide how the content of my campaign should look like. He is an excellent sparring - partner and a pragmatic coach, who always points to the simple but effective solutions.

Daniela Bomatter

I strongly recommend Rory as a strategy and marketing coach for his candid and skilful approach. He’s currently helping me to set up my business and I am finally making good progress with it. Methodology is clear and straightforward and every conversation with Rory represents a major step forward in my journey as he helps me focus, make informed decisions, and move closer to my goal.

Valeria Rosignoli - VR Coaching

As a presentation professional, part of my core proposition is that I take a client’s idea and transform it into a compelling story and presentation. This is exactly what Rory did for my marketing messaging. He understood immediately what I wanted to communicate. Rory has a wide breadth of knowledge in all aspects of online marketing. I wouldn’t hesitate to recommend him.

Jan Pochop - Founder/CEO, Pochop Presentations

I have been learning the art of marketing with Rory for a couple months now. I have been impressed with how deeply he knows his subject and his ability to make it understandable.

Aman Berry

Boomer Digital is unique because it breaks mindsets that tell us in an older generation that " normal " for me is time to finish . But I am loaded with ideas and inspiration. Boomer Digital is a coach of my generation roaring to me to finish the race with glory not rust out before the starting gun fires.

Just yesterday I became positively irritated about starting out a business. The only available resources were outside my dreams and interests. Here if I don't find the resources I need I see something close enough.

Alan Bowman

Rory is a great marketer and coach. He’s really helped me refine my marketing message so it resonates with my target market in a powerful way.

Myrna E Arroyo

I chose to work with Rory for his great personality, clarity and expertise. Still, I got way more than I expected. He coached me through a deep marketing process and my outcome was way beyond what I had expected. It had to do a lot with Rory's strong focus and his ability to understand me and my customers. Rory became a good friend that I will always come back to when I need advice about online marketing and how to build better customer relationships.

Paal Christian Buntz - The Wildman Programme

Rory is a savvy marketer who can help you build your digital funnel. What a lot of people underestimate in marketing is establishing the basis. If you don't know what you stand for and who you're talking to, your marketing is a shot in the dark. Rory can help you fix this problem and get you going with clarity.

Hannes Kuehn

Rory has a great marketing insight, offers constructive feedback and also helps you better understand your customer so you can more effectively speak to them. His approach helps you focus on what's important and not get caught up in the unnecessary details so you can get your product launched quickly.

Amber Briggs


You don't need another secret tactic or hack that promises much but delivers little -- You need a clear people-focused digital marketing strategy which gives you the mindset and vision you need to succeed. Let's get started.

About Rory

Rory Ramsden is a retiree living in south west France. A lifelong entrepreneur and traveller, he loves to cook and challenge his boundaries by helping others grow their businesses online.

Related Post

Humans Have a Visceral Need to Belong
We need to feel accepted and valued. We need to feel understood. Acknowledged. It’s in our DNA. Your success is based on your ability to create and nurture a community. The community is your brand. The community is where your customers will germinate. The community is where they start their journey to explore your world. So how do you build a community?
Every Blockbuster Movie Ever Made Has This 5 Piece Story Structure
When you analyse them, you'll find this 5 piece story structure in every blockbuster movie ever made in Hollywood. It is tried and tested in the world of fiction too. That does not mean that you cannot use it when you tell stories to connect with your audience... You can. Find out how now
Psychology of Persuasion: Belief Shifting Stories
There are 2 persuasion technique you can use. One works but is temporary. The other also works but lasts indefinitely. Before we can do this, we should take a deep dive into what we're really doing here when it comes to the psychology of persuasion. Our goal is to awaken 'possibility' in others. If they don't believe that they can really do it, nothing we do or say really matters. Until they believe — deep inside — that they can create real value for an audience...
Your Marketing is The Connection Volume Control
Making Connections allows us to turn the 'volume dial' for our business. Once you understand how, you have the superpower required to create stability, predictability, and (if you want it), growth on demand. To begin developing this superpower, there are three things to understand about Connection.
What’s The Difference Between Branding And Worldbuilding
Brands need to be attached to products. Worlds are brands live. They give context and invite the audience to explore many different paths. There, they discover characters and backstories and inside jokes — and your WHY. Your world is where the stories you tell take place. It’s an ecosystem in which your audience feels at ease. It’s where they can explore and find their own path.
What’s The Difference Between Branding And Marketing
Branding and Marketing are not the same thing. In order to determine what your brand stands for, you need to ask yourself 5 questions... Branding is about building emotional bridges so that your people can Connect with you on a deeper level and eventually become Super Fans of your product.